Client: Subsidiary of Fortune 500 Company (employer)

Project: Develop marketing capability for “growth engine” subsidiary

Scope: Multifaceted project focus required strong interface across organization and included the following key elements:

• Identify and define unique selling proposition for key products.
• Create branded marketing materials including brochures and web content.
• Procure product photographs and mockups.
• Ensure integration and compliance with division and corporate branding.

Outcome: Subsidiary gained capability to participate in industry events and exhibitions, and employees across the subsidiary, business unit and division were able to deliver a consistent and compelling message to prospective and current customers.